Examine our research from the last year in the ReliaQuest 2024 Annual Cyber-Threat Report
Reduce Alert Noise and False Positives
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Online protection tuned to the need of your business.
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Move your security operations beyond the limitations of MDR.
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Control cyber risk for business acquisitions and dispersed business units.
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Solve security operations challenges affecting critical operational technology (OT) infrastructure.
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Whether you’re just starting your security journey, need to up your game, or you’re not happy with an existing service, we can help you to achieve your security goals.
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GreyMatter Verify is ReliaQuest’s automated breach and attack simulation capability.
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Continuous monitoring of open, deep, and dark web sources to identify threats.
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GreyMatter Phishing Analyzer removes the abuse mailbox management by automating the DIR process for you.
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The GreyMatter cloud-native Open XDR platform integrates with a fast-growing number of market-leading technologies.
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ReliaQuest GreyMatter is a security operations platform built on an open XDR architecture and designed to help security teams increase visibility, reduce complexity, and manage risk across their security tools, including on-premises, clouds, networks, and endpoints.
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Get the latest threat analysis from the ReliaQuest Threat Research Team. ReliaQuest ShadowTalk Weekly podcast featuring discussions on the latest cybersecurity news and threat research.
Shadow Talk
ReliaQuest's ShadowTalk is a weekly podcast featuring discussions on the latest cybersecurity news and threat research. ShadowTalk's hosts come from threat intelligence, threat hunting, security research, and leadership backgrounds providing practical perspectives on the week's top cybersecurity stories.
March 26, 2024
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Many companies tout their cultures; at ReliaQuest, we share a mindset. We focus on four values every day to make security possible: being accountable, helpful, adaptable, and focused. These values drive development of our platform, relationships with our customers and partners, and further the ReliaQuest promise of security confidence across our customers and our own teams.
More results...
Last week I was joined by Brett Millar, Director of Global Brand Protection for Fitbit, for a webinar on “Protecting Brands from Digital Risks and the Dark Web”. It was great to hear how Brett works with different business functions to address different risks to the Fitbit brand. Most of all, I loved hearing about the different ways in which Brand Managers can demonstrate a return on investment (ROI).
For organizations looking to safeguard their brands online, there are lots of online sources where this occurs. Within the webinar I spoke about the threats to brands that exist on the dark web -specifically on account takeover and counterfeit goods. Dark web marketplaces, such as Dream Market shown below, have whole sections dedicated the sale of counterfeit goods. Of course, there is a lot more to brand protection than dark web activity. Organizations need to be monitoring a wide range of sources to adequately protect their brands online. (Check out a blog from our CMO, Dan Lowden, on some specific instances of brand exposure that we’ve seen involving spoof domains, fake mobile applications, and fake social media profiles.)
Figure 1: A dedicated counterfeit category on the Dream Market, with over 2,800 goods for sale
ROI (Return on Investment) is common term in security, but effectively demonstrating it is difficult. One reason for this is that ROI is a calculation usually expressed numerically or as a percentage. The impact of your security investment, however, does not always lend itself to quantifiable metrics. It is always trickier trying to show how events that have not happened, like cyber attacks that have been averted, impact a company’s net earnings or bottom line.
The concept of ROI is just as critical for brand protection; Brand Managers need to be able to show they are impacting the bottom line. The good news is that the result of your brand protection strategy is measurable, and there are three main ways to do just that.
These metrics can be supplemented with other metrics, such as tracking the number of:
With so many areas of security to focus on, demonstrating a return on investment is a constant challenge. However, the intersection of brand management and security offers a real opportunity to demonstrate the economic value of protecting your brand online.
Watch the webinar on “Protecting Brands from Digital Risks and the Dark Web” to find out more about other types of brand exposure and ways organizations can manage this risk.